The Denim Dye Hair Color Trend is Perfect for Summer 2016 May 15 2016

From vibrant rainbow color to cool greens and mermaid hues, we've seen it all this year. A new conversation starter has arrived and we're obsessed! Denim hair color makes a statement without going over the top. We love how chill and relaxed this blue jean inspired look is; just like your fav pair of faded blues. Make a statement with this subtle color trend using Britelites Ice and Blue.  

Color the outside strands with Ice to create a denim wash effect. 

Accent with Britelites Blue on select strands, create a few face framing highlights, etc. Get creative!

Use a lightweight setting spray to keep color vibrant. We used Pantene's Airspray here.

Add a few lightweight curls once you are happy with the overall look and voila! Denim dye hair that is so gorgeous. For a moodier version of this look, run with Britelites Indigo and Blue! To remove color, simply shampoo and wash it out.

Finally, colorful hair that goes with every outfit. As always we love to see the styles you create so be sure to tag us @britelitescolor on Instagram.


Sara Rose


Mermaid Hair DIY May 10 2016

Lately I've been getting a ton of questions regarding the all-over application of Britelites. Originally, I developed this product as a quality alternative to hair chalk and other temporary hair color products that can seriously dry your hair out. It all started as a way to add fun streaks of color without exposure to harsh chemicals, dyes, talc, etc that stress and damage hair over time. However, as fashion and hair color trends evolve, vivid mermaid hair is one of the hottest trends of 2016. Here's a DIY Mermaid Hair Tutorial with a few tips and tricks on how to get mermaid hair with Britelites. 

1. Start with dry hair. You can style before or after application depending upon what look you're going for! I have untamed waves that behave differently practically everyday. I'm just going with the fresh outta bed look knowing that my hair will be easier to style as I add product throughout this application process.


2. Moisturize. My favorite moisturizer of all time is coconut oil. Typical Britelites application does not require moisturizing ahead of time since we use a ton of organic coconut oil in our product. However, all-over looks require the use of other products  that can be drying.

3. Spray an even coat of your favorite hairspray.

I used Pantene's Airspray which has a nice lightweight feeling. Personally, I love this hairspray, which really does not feel like a hairspray at all. It's also one of Gwen Stefani's stylist's top recommendations. I will be using this throughout the entire application process, before applying color and after. Airspray helps Britelites feel lighter in addition to improving texture. When Britelites is used to highlight the hair in a few select places, a setting spray is not necessary. When you are going for all out mermaid hair, I highly recommend Airspray to minimize any potential color transfer. Purchase here on Amazon. 

4. Apply a base coat of Britelites Mint

If you have blond hair, you might not go through an entire tube of Mint coloring your entire head but I certainly did with my dark hair. If your hair is longer than mine, I would recommend having two tubes of Mint on hand. In the future, we will have larger tubes available for looks like this. 

Once you have covered your entire noggin, spray another coat of Airspray. Wait for it to dry (blow dry to speed up the process). Brush through several times to minimize any strands sticking together. Note: You will want to use an old comb or brush as product will transfer. 


5. Apply Britelites Turquoise to your roots.

Highlight with this bright and beautiful shade however you like. I added a few framing highlights with Turquoise as well. 

6. Color your tips with Britelites Lilac.

You could also run with Purple. I chose to work with Lilac since I'm a big fan of pastels these days!

7. Finish the look off by spraying with more Airspray. Allow to dry and brush, brush, brush until the texture feels lightweight. You could style at this point in time with a curling iron, etc. I simply used my fingers to sculpt a few soft curls. 

Here is the finished look early in the day in natural light: 

And here is the look about 12 hours later (flash camera lighting).

Color lasted all day without needing touch ups. I was so happy with the results! If you are going to try out this look, the Airspray I recommended earlier works wonders. There was still a small amount of color transfer (basically a shimmer), but it was minimal. If you have any questions about this look or if you would like me to show you how to get a different look that I have not yet covered yet, please let me know! Email and I'll get back to you as soon as I can.

I hope you enjoyed this tutorial! 

Cheers my loves!

~Sara Rose

Two Entrepreneurs use Britelites to create Kylie Jenner Coachella Rainbow Mermaid Braids! So Easy! Wow! April 29 2016

Our Kylie Jenner Rainbow Braids Tutorial features Gianna Kramer, a powerhouse social media marketer, inspiring entrepreneur, Marketing on Main founder and host of the popular YouTube Beauty & Nail Art Channel Lancengi. Gianna reached out to me recently and sent me a few pictures of Kylie Jenner's rainbow braids that she recently rocked at Coachella. That got me thinking... could we recreate that same look looking using Britelites?

Typically, Britelites is used to accent smaller pieces of hair (i.e. highlights/lowlights). However, with music festival season upon us, I was up for the challenge of recreating this look on Gianna's very thick, dark and luscious brunette locks! Read on to see how we pulled off Kylie's look without bleach or colored extensions.

Step 1: I started off by coloring small sections of Giana's hair very lightly with Britelites. The idea here was to create a base for more product to stick to once her hair was braided. I sprayed a coat of dry shampoo and hairspray for added texture and grip. The overall look here is subtle, but so very pretty. 


Step 2: For the second step, we braided Gianna's hair. Time to add more color! To apply more color, I started at the very top of her head and used Pink primarily with a few hints of Lilac in the braids (similar to Kylie's look). Working down the braids, I added Ice Blue, then Mint and finally Gold at the tips. Gianna has posted a tutorial video of the entire process so be sure to subscribe to her channel here!

Step 3: We live in Florida and it gets very HOT here in the afternoon. While Britelites doesn't melt like say, a lipstick, it can get messier in hot climates. To combat that, we finished the look off with a nice coat of hair spray.

Let's take a look at some before and after photos!


Gorgeous right?!  Here's a snapshot of Kylie's look and our recreation of her rainbow braids.


Image Source: Instagram @kyliejenner

 Image Source:

Image Source: Instagram @kyliejenner

Image Source:

Image Source: Instagram @kyliejenner

Image Source:


We were both so in love with the results; which honestly surpassed my own expectations since Gianna's hair is so thick and dark. Here are a few more shots!


I am so happy that I had the chance to work with this amazing woman / go-getter / supremely awesome person and can't wait to share our future collabs with you. Gianna totally rocked Britelites and brought all of her lovely energetic personality to the shoot.

Stay tuned for our next Britelites hair color tutorial where we'll showcase the oil slick color trend and maybe even one of Gianna's stellar nail tutorials to match the look! Cheers my loves! 


Sara Rose

Music Festival Hair: Sarah Jeannot-Kloor Photoshoot March 18 2014

I'm so excited to share this photoshoot with you featuring Sarah Jeannot-Kloor, a free-spirited, lively, gorgeous red-haired friend of mine. 

Sarah has very thick hair so we really took our time working color in. While adding a splash of color takes no time at all, we really wanted the results for this photoshoot to pop.

1.) First, some face framing gold highlights were added. So pretty. Gold works really well on those with warmer undertones, especially reds and warm browns. 

2.) Red was applied to the tips. Our red typically looks a little more Rose or Magenta, but the Gold beneath warmed it up quite a lot.

3.) Blue was also added to the tips and highlights were spread throughout.

4.) Finally, a touch more blue was added to a few loose pincurls. Love this look for music festivals. 

This photoshoot felt like a total fairytale! 

Here's a closeup in the sunlight.

An amazing day and with superb results. If you have any questions about how to achieve this look or something similar with your particular hair color, feel free to send me an IM. (Look towards the bottom-right side of this page. I'm often on chat and happy to help!)

Love and Light,

Sara Rose

Sarasota Rooftop Photoshoot with Sam and Eric March 14 2014

Last week, I had the pleasure of working with two amazing models, Eric Matthew and Samantha Hall, fashion photographer extrordinare Morgan Swing and Lois Schulman who graciously invited us to utilize her beautiful Sarasota condo. The day couldn't have turned out more perfect and the energy among the group was superb. Here is a sneak peak of the shoot! 

Update: Since this photoshoot, we have changed our packaging and use smaller oval lip-balm sized tubes. We have found that the smaller size is easier to hold and apply perfect highlights. 

This first image shows how easy the product is to apply. (Also - just a few strokes produces dramatic and vivid results.) 

 Close-up of Britelites application

We added some light curls into Sam's hair during the application process.  The primary colors we worked with were Britelites Blue and Purple.

The weather was a little bit chilly (for Florida!) and we definitely had a nice breeze up on the rooftop during this shoot. Sam's hair naturally is a light honey shade. Love how the colors just pop!

Here's a closeup of Sam's hair.

What was really great about this shoot in particular, is that we had the opportunity to see how multifaceted Britelites works into both women and men's hair. Eric has very dark brown hair and the colors looked amazing on him. 

Overall, awesome afternoon. Many thanks to Sam and Eric for bringing their creativity and free spirits to this shoot. We had a blast!

Thanks for reading and as always, if you have questions, ideas, comments, etc. please reach out. If I'm not available to chat immediately, I'll always get back to you.

Love and Light,

Sara Rose