About

Hi! I'm Sara Rose, founder and creator of Britelites™. Thanks for stopping by and checking us out.

I live on the sunny Gulf Coast of Florida with my amazing daughter and awesome man who has played a huge role in creating the proper space and tools necessary for us to make and deliver Britelites. Aside from my role at Britelites, I’m also an artist, musician, marketing professional, gym rat, yoga lover and fashionista.

Following the birth of my daughter, I realized the sorry state of my wardrobe consisting of maternity and pre-pregnancy clothes no longer fit these mama hips. I hadn’t been to the salon in over a year. No lies. The only logical answer that gave immediate gratification was getting some serious color added to my not-so-exciting hair.

As an Italian girl with thick brunette locks, I was informed that funky color would be accompanied with quite the price tag. Multiple salon visits, stripping color over several months time and the risk of damaging my hair just didn’t sound worth it. My stylist did offer a beacon of hope however, when she handed me the latest product on the market: hairchalk. I gladly forked over $35 and excitedly rushed home to try it out.

However, I discovered that hairchalk lacked shine, leached moisture from my hair and created a dusty haze wherever I went. It simply wasn’t for me, but it did get me thinking about creating a temporary hair color product filled with quality ingredients that moisturize hair while also creating vivid, bold and beautiful color. After over 2 years of product and market testing, Britelites was launched!

Each and every color is handmade with love by our incredible team. We are proud to offer a 30-day money back guarantee if you are not happy with the quality of your Britelites. Your satisfaction is our satisfaction!

We hope that you will join us on our mission to empower others with self-confidence, positivity and passion. We believe in the power of the individual, the freedom to self-express and of course - living life out loud! Rock on sisters and brothers.