How long will one tube of Britelites last? One tube of Britelites will typically last 20-30 applications when used as intended. Britelites is intended for use as highlights/lowlights and not all-over color. 1 application is equivalent to several streaks of highlights.

Can I color my whole head with Britelites? We do not recommend it. Britelites consists mostly of pigment and slight amounts of oil and wax. When product is stacked up on top of more product, it can create a waxy feel on your head. This is why we suggest coloring small and select strands of hair. If you don’t mind the feel of product, go for it! Just be aware, you will go through tubes of color much faster.

How long will color stay in my hair? Color typically washes out in one shampoo. For very blonde or bleached hair, color may last several washes.

What’s the best way to remove color from my hair quickly if I need to? Use a clarifying shampoo for oily hair and spend a little extra time washing hair in the shower.

What type of ingredients are in Britelites? Ingredients: Mica, Titanium Dioxide, Coconut Oil, Beeswax, Candelilla Wax, Lavender Essential Oil, Vitamin E May also include: Ultramarine Blue, Manganese Violet, Chromium Oxide Green

How will I know which shades of Britelites will look best on my hair? You can always shoot us a headshot to sara@britelitescolor.com and we’ll give you our personalized recommendations! Typically, our more vivid shades like Turquoise, Blue and Red show up the best on dark hair and our pastel shades like Mint, Pink, Ice and Lilac look best on blonde.

What does Britelites feel like? Britelites was designed to feel as light as possible. It is similar in texture to both a paste and a wax but more solid in form. Here is a quick video to demonstrate the texture.


I have very expensive brushes. Will Britelites mess them up? We do not recommend using your expensive brushes after applying Britelites! Small bristles can be difficult to clean. We recommend using combs/brushes that didn’t cost you a fortune and that you can reuse after applying Britelites in the future.

How is Britelites different from other temporary hair color products? Britelites was designed to create vivid looks on both dark and light hair using the highest quality ingredients possible with sustainability and environmental impact in mind. Britelites will not fall or flake out of your hair like hair chalk, and our formula contains ingredients that moisturize your hair vs. drying it out. We are a family-owned company and all of our products are handmade. Our #1 priority is making our customers happy. If you aren’t happy with your Britelites, email us to let us know about your experience for a 30-day 100% money-back guarantee. If you are happy with your Britelites, we absolutely love seeing your rockstar Instagram pics so be sure to tag em’ #britelites.

Application & Cleanup

How do I apply Britelites? Start in an area that is easy to clean - over a sink in the bathroom works best. Select a strand of hair about ½ in thick and pull slightly outward. Avoid coloring strands that touch the nape of your neck or skin directly (as some color transfer is possible). Apply Britelites with downward strokes. Once you have the desired about of vibrancy, massage the pigment into your hair with your fingers. This will help to reduce any clumps and create a very polished look. Wash any remaining pigment off your hands. Rock your color all day or all night long!

How do I clean up product if some of it gets on my skin? Typically soap and water works great, however makeup remover pads work wonders as well.

Is Britelites messy? The vast majority of our customers consider Britelites to be a much cleaner product than hairchalk, however, a select few are surprised by the impact our colors create. Please keep in mind - this is not a hair dye product that chemically changes your hair. This is a temporary hair color product that coats the hair follicle intended for fun and day use / evenings out only. We recommend that you treat Britelites like any other cosmetic product because color transfer is possible.

Will Britelites stain my clothing, cloth headband, furniture, pillows, etc? While we have tested Britelites on many clothing items and it washes out of most fabric types, it may stain certain fabric types. Be cautious with light or white apparel and especially around linen, walls, cloth furniture and carpet.


What are the product warnings?

  1. This product may cause skin irritation. Perform a strand test prior to use.
  2. This product may stain. Use conscious application around fabrics and other surfaces.
  3. Keep out of the reach of small children.


How is Britelites manufactured? Britelites is handmade by our family-operated team of professionals dedicated to creating the highest quality possible.

Is Britelites made in the USA? Yes - absolutely. Right from our small Florida hometown.

Do you test on animals? NO WAY! We are so proud to be a Cruelty-Free organization!

Are there any harsh chemicals in Britelites? No. A huge part of our mission is to provide customers with a safe and fun alternative to damaging dyes containing ammonia, bleach, peroxide and etc.

Are there any causes that your company supports or donates to? We are proud supporters of Girls Inc, a nonprofit organization focused on empowering girls. Girls Inc inspires all girls to be strong, smart, and bold, providing more than 140,000 girls across the U.S. and Canada with life-changing experiences and solutions to the unique challenges girls face.

Payment, Orders & Shipping

What is your return policy? We offer a 30-day moneyback guarantee. If for any reason you are not satisfied with your Britelites, please reach out to us we’ll work out the details of your return as quickly as possible.

How quickly are orders shipped out? Currently, orders are being shipped 2-3 business days following order placement.

Can you process my order faster? Yes, if you’re in a rush, shoot us an emailSimply let us know that you need to moved to the top of the processing priority list.

What shipping options are available? Currently, we ship all USA orders via USPS Priority mail. International orders may be shipped via USPS Priority or USPS International Parcel Service.

Do you ship internationally? Yes, absolutely. You should be able to check out here on our website from any country. Don’t hesitate to contact us if you have any problems!

Do accept PayPal? Yes. Contact us and let us know what colors (and quantities) you would like. We’ll invoice you directly through PayPal.

Do you accept cash, money order or check? We accept these methods for wholesale orders as well as for customers directly at in-person events. We do not accept these methods as forms of payment on our website at this time.


How can I find out more about your wholesale pricing? Please email Sara Rose for more info and a product catalog.

How can I become an independent sales representative? Wholesale packages are available for independent sales representatives who would like to represent our brand. This is a fabulous opportunity to get involved with a rockstar product! Contact sara@britelitescolor.com for more information.