From Kelly Osborn to Katy Perry, Lilac is the hottest hair color shade for 2015. Apply directly to dry hair with downward strokes. Use fingers to massage pigment through hair. Shampoo hair to remove color. Color lasts 1 shampoo on average but may last longer on some hair types. Approx 20 applications all-over highlights per tube. For detailed product information, shipping policies and more, check out our FAQ page.